with Mr. Kerry DouglasAbout The Show
Sales 101: The B2B Sales Classroom is the go-to podcast for professors teaching sales in colleges and universities. Hosted by Donald C. Kelly, a globally recognized sales strategist, consultant, founder of The Sales Evangelist sales training firm, LinkedIn and Salesforce influencer, HubSpot Podcast Network member, and adjunct professor.
Dr. B.J. Allen is a professor at BYU–Provo, where he oversees the university’s entire sales program. He collaborates with many of Utah’s fastest-growing companies to strengthen the program and create real-world opportunities for his students. Dr. Allen also teaches hundreds of sales students each year and has published extensively, contributing widely recognized research in the field of sales education.
Together, Donald and B.J. co-authored Professional Selling and Advanced Selling, published by Stukent and currently used in over 90 universities. The two bring a unique mix of real-world industry experience and academic expertise. Each week, the podcast delivers insights from industry leaders, sales reps, students, and professors, offering ready-to-use assignments, classroom strategies, and case studies designed to make sales education more practical, engaging, and effective.
Episodes are released every Wednesday in both audio and video formats, making it easy to learn on the go or incorporate into classroom instruction.
Highlights
- Audio and video episodes are available each week for flexible learning
- Exclusive newsletter with sample assignments, deeper dives into principles taught, and additional classroom resources
- Ready-to-use teaching tools, activities, and examples adaptable for both new and experienced professors
- Real-world insights from sales leaders, practitioners, and educators on what is working in today’s B2B sales environment
- Student-focused outcomes to help better prepare students for internships, job placements, and long-term career success
- Opportunities to connect with sales leaders who may serve as guest lecturers, mentors, or potential employers
- New episodes every Wednesday, providing consistent, up-to-date resources for sales education
About Donald C. Kelly
Donald C. Kelly is a globally recognized sales strategist, consultant, and founder of The Sales Evangelist sales training firm. Known for his work with some of the world’s fastest-growing companies, Donald has built a reputation for helping organizations develop stronger pipelines, close more deals, and create lasting customer relationships.
He is a LinkedIn and Salesforce influencer, a HubSpot Podcast Network member, and a sought-after keynote speaker. Donald also serves as an adjunct professor, where he teaches hundreds of professional selling students each year and brings practical industry expertise into the classroom.
In addition to his consulting and teaching, Donald is a co-author of Professional Selling and Advanced Selling, both published by Stukent and used in more than 90 universities. His work bridges the gap between academia and industry, offering professors and students alike actionable insights into the realities of modern B2B sales. With nearly two decades of experience in the sales profession and a passion for helping others succeed, Donald has become one of the most trusted voices in sales education and training today.
About Dr. B.J. Allen
Dr. B.J. Allen is a tenured professor at Brigham Young University in Provo, Utah, where he oversees the university’s entire sales program. Under his leadership, the program has grown into one of the nation’s most respected, known for producing top-performing graduates who are highly sought after by leading companies.
Dr. Allen collaborates with many of Utah’s fastest-growing businesses to bring real-world experience into the classroom, while also creating internship and career opportunities for his students. He teaches hundreds of students each year and is dedicated to preparing the next generation of sales professionals with both the theory and practical skills they need to thrive.
Beyond the classroom, Dr. Allen has authored numerous scholarly publications and is widely recognized for his research in the field of sales education. He is also co-author of Professional Selling and Advanced Selling, published by Stukent and adopted by more than 90 universities. With a blend of academic rigor, practical collaboration, and passion for student success, Dr. Allen continues to shape the future of sales education and inspire both his peers and students.
